Open to Lead & Senior Product Designer Roles

London / Remote

UX & CRO Lead Who Builds With AI. From Insight To Live Test, Without The Handoff.

Currently:  UX & CRO Lead at IronmongeryDirect (A brand of Manutan Group)

Previously:  Head of Design at PM Digital Shopify Agency

(16+ dtc e-commerce brands, including Cadence, FactoryWeights, MyoMaster, Bondtouch, and many more...),

Selected Works Download CV
Revenue uplift
+ 11.3%
YoY revenue uplift after leading the product page redesign at IronmongeryDirect
Conversion uplift
+ 38%
Average conversion uplift across 16+ Shopify brands as Head of Design
Revenue per visitor uplift
+ 56%
Revenue per visitor uplift on freelance work as well as agency client work
  • Cadence
  • IronmongeryDirect
  • Bond Touch
  • MyoMaster
  • FactoryWeights

Selected Work

Selected Work (Case Study)

Before
Before: the original product page for the Olde Forge Averill cabinet knob
After
After: the redesigned product page for the same Olde Forge knob, with a sticky purchase panel, bulk buy tiers, stock count and delivery promises above the fold 11.3% YoY revenue

FEATUREDIRONMONGERY2026

Rebuilding the product page that changed the business.

Led the PDP redesign end to end: evidence, design, stakeholder alignment and test. Revenue up 11.3% year on year.

+ 11.3%
YOY revenue
+ 5.3%
Transactions
2.4 → 5.5
CVR
  • Lead designer
  • CRO
  • GA4 & Contentsquare
Read Case Study (6 mins)Coming soon
Case study coming soon
OBS Banking card picker: Platinum metal black card OBS Banking card picker: Premium gradient forest green card OBS Banking card picker: Standard gradient sky blue card

OBS BANKING

  • Fintech
  • IOS
  • Design System
Case study coming soon Yield Engine landing page: hero headline, audit call to action and before and after CRO results

YIELD ENGINE

  • Agency
  • Landing Page
  • E-Com
Case study coming soon Koios AI agent workspace: a live customer conversation beside AI empathy, clarity and solution scores with suggested replies

KOIOS AI

  • SAAS
  • AI
  • Design System
View all workComing soon

Growth Story

4 Principles I Live By & Lead By

  1. 01

    Evidence before opinion

    Attention data and analytics frame the problem before anyone opens Figma, so debates end faster.

  2. 02

    I ship to learn

    Small, testable releases over big reveals. Every redesign goes live as a test with a clear hypothesis.

  3. 03

    I bring the room with me

    Credit shared, objections designed for. Stakeholder pushback becomes a better spec, not a stalemate.

  4. 04

    Design for the next use

    I build re-useable design components for design consistency and I structure my design files neatly.

Testimonials

A few comments from people I have worked with

Building something people will pay for, or hiring a lead designer? I'd love to hear about it.

SEND EMAIL LINKEDIN CV (PDF)

manny.uwak@gmail.com

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